Central Marketing Department

The Central Marketing Department (STS-ZM) is the central coordinating body for KIT's target group-specific marketing activities and provides advice to the stakeholders at KIT.
Our team is responsible for the further development of the brand portfolio and the corporate design in line with KIT's marketing and communication strategy (intranet). In this function, we are the interface for the implementation of the marketing strategy and the first point of contact for all brand-relevant questions.

Tasks at a glance

• Maintenance and further development of the KIT umbrella brand
• Further development and consolidation of the corporate design and corporate identity
• Responsibility for the campus collection
• Conception and coordination of central KIT marketing campaigns
• Planning and implementation of target group-specific campaigns and projects, e.g. for student marketing (intranet)
• Establishment and development of the employer brand (employer branding)
• Advice and support for marketing campaigns and public relations measures at KIT
• Advice on the conception and design of communication materials
• Advice on the development of merchandising materials
• Advertising opportunities at KIT and in Karlsruhe (intranet)
• Controlling of marketing measures
• Market research, benchmarking