M. A. Margarete Lehné
- Deputy Press Officer, Channel Manager
- division: Corporate Communications
- phone: +49 721 608-41157
Lehné, Margarete; Rümmele, Klaus |
Applying a cross-media strategy: How to match diverse information needs with user communication preferences | Journal of Education Advancement & Marketing, Volume 1 / Number 3 / Autumn/Fall 2016, pp. 249-260(12) |